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Bill & Ted's Excellent Cereal
Bill & Ted's Excellent Cereal was a cereal based on the Bill & Ted movies and cartoon of the late 1980s and early 1990s.〔''Adweek: Western advertising news'', Volume 41, Issues 14-26, p26〕〔 〕 It was promoted with the branding slogan "A Most Awesome Breakfast Adventure". The magazine ''Mental floss'' ranked it first in their list of the 10 best marketing-inspired breakfast cereals.
The cereal was made by Ralston Purina, which at the time sold food products for both humans and animals. The cereal was cinnamon-flavored and had mini music-themed marshmallows, although they resembled pieces of Kibbles 'n Bits.
While the cereal was sold, which was for only a short period, it offered many giveaways and promotions. One of the more prominent ones was "Hysterical Postcards," which were mini-postcards involving Bill & Ted and their trips through time.〔 Another notable promotion was a free audio-cassette holder, shaped in the image of the Phone Booth, and with a sticker depicting the cartoon versions of Bill and Ted on the front.
The cereal was featured in a comedy bit on ''The Arsenio Hall Show''.〔 When Alex Winter appeared on the show, Arsenio Hall asked Winter about the cereal. Hall then presented Winter with a box of the cereal, and challenged an audience member to eat a bowl, which he did.〔https://www.youtube.com/watch?v=4IT4I-4xldY〕
==References==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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